1. What products/services best represents the company? I realize we may already know this information if we've worked with you before. You are welcome to skip this question if you know we already have this information.
5. How would you describe your brand to a friend asking you, "What do you do for work?" While this goes hand-in-hand with questions 1-4 but may be surprised how different the answers might be.
6. What animal would best represent your brand? Alright, this may sound weird... But sometimes animals make the best logo images. We might not end up using an actual animal, but it can still be a helpful exercise.
8. Which company logos resonate with you? Just list the company names and we will look for them online.
9. Which colors best suit your brand? Colors convey a psychological impact to people. So, while you may personally like a certain color, make sure you know how it makes people feel. We also create black and white versions of your logo in addition to your chosen color.
• Blue = Trust/Stability
• Orange = Friendliness/Freshness
• Yellow = Optimism/Brightness
• Red = Excitement/Action
• Purple = Creative/Royalty
• Green = Peace/Organic
