Social Media Marketing
Our goal is to provide a comprehensive social media campaign that integrates smoothly with other marketing and adverting programs and messaging, on the internet and other marketing channels.
Social Media Campaign Overview
A comprehensive and coordinated campaign to build a social media presence on the popular social media outlets should include Facebook, Twitter, Google and YouTube, but can include other social media outlets as well. Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.
Effective social media marketing takes quality and consistency over time to build interest and a true following. Activities that will be part of the social media marketing campaign should be applied over many months. The work must persist without huge gaps of time between posting. The content must not be spammy though, it should be legitimate, meaningful and/or useful content to your audience.
Determine Social Media Strategy: Review the short and long term goals for using social media. Create an overall plan for initial and on-going social media activities and responsibilities and for key messaging strategies.
Create/Update Accounts: Create business and/or brand accounts on social media websites, create a blog post site/area on your business website, or update any existing accounts/blogs as needed (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content if required.
Initial Activity: Transmit initial and introductory message over the selected social media outlets. Sustain extra activity during start-up period of one month.
Sustained Activity: When the initial social media activity is complete, regular activity must be sustained according to the social media marketing plan. Sessions with the client are held to brainstorm ideas, topics, and messages for on-going activity, review social media results compared to the plan, and make adjustments as required.
Transition/Hand-Over: Once this capaign is complete, the social media marketing activity can be handed over to the Client marketing manager for long term activity. 2 Acre Studios will also be happy to fulfill an on-going sustaining proposal for social media marketing.
Through all the activities, 2 Acre Studios will present a professional representation of the Client’s business or organization that aligns closely with other marketing and branding efforts.
Services & Technology
The following services are provided as part of our social media campaigns. We provide a social media project manager to oversee the campaign, be a major participant in activity creation, and serve as a single point for campaign communication. 2 Acre Studios project team also consists of additional social media specialists, content providers, and other staff members who will contribute as the campaign requirements dictate.
Here is an example of sustained activity that takes place during a typical social media campaign.
- Three to five Twitter posts per month
- Three to five facebook actions per month
- Three to five Google+ posts per month
- Facebook ads
- One 3-5 minute video created and uploaded to youtube
- One 200-400 word blog post per month