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Questionnaire

Website Questionnaire

Please answer as many questions as you can, but don’t feel like you have to answer of them if you’re stumped by anything. Although, the more information you can provide, it makes the rest of the process go smoother/quicker.

Step 1 of 6

16%

General

What is the name of your company?

Your current (or intended) URL?

Do you need us to purchase the URL or domain name for you?

Yes

No

Do you need to purchase web hosting for your website?

Yes

No

Do you have a Google email account for your business? If so, could you give us access to My Google Business, Google Analytics and Google Search Console? If no, we will create a gmail account for you and give it over to you at the conclusion of the project.

Who are the primary contacts from your organization, and who has final approval on the project?

What is your intended launch date for the new site?

MM slash DD slash YYYY

Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)?

Do you have a specific budget range already established for this project?

Can this project be divided into phases to accommodate budget and timing constraints?

Yes

No

Current Site

What does your company do?

What is your “story” to be highlighted on the website? What is your motivation for starting the company? Is there a walk-through of the journey to bring you to starting this business? What is your vision, mission and company values?

What do you like about your current website? What do you dislike about your current website?

What is your unique selling point for your product?

What is the reason that your product is different or better than your competition? Examples: Better materials? Better money back guarantee?

Provide three websites that you like and what do you like about them?

To get a clear idea of what you are looking for, these could be competitor websites or different industries. State what about you like about them or any pages you envision that is similar to what you want on your website

Provide three competitor websites. What do you like or not like about them?

What methods, approaches and sales techniques are your competitors using?

Do you have all the images and text ready for your website?

Yes

No

By what date will you be able to get all your content to us?

MM slash DD slash YYYY

Do you need help with copy writing content, we offer copywriting as an additional service

Yes

No

Audience / Desired Action

Describe a typical site visitor. Give basic demographics: age, occupation, income level, purchasing habits.

Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.

What is your unique selling point for your product?

What is the reason that your product is different or better than your competition? Examples: Better materials? Better money back guarantee?

What problem do you solve for your target audience, what is your unique solution?

What is the primary “action” a targeted visitor should take when coming to your site?

Make a purchase, become a member, search for information?

Describe each of your targeted audience

Use demographics, career, spending habits, technology savvy, ...

What problem do each of them here? List them if they are different

What is your unique solution?

Do you have international customers?

Yes

No

eCommerce

Describe what you are selling

Services? Products?

What are all the features of the products? Services?

Describe exactly what they get when they purchase from you

Can we have access or a sample of your product?

Yes

No

Describe the complete steps of each action you want your visitor to take and complete

Buying a product, buying a service, signing up for a mailing list ...

What is your pricing?

What stops your visitor from completing a buying process?

What kind of guarantee do you offer?

Do you have any upsell, cross sell or other backend opportunities?

Yes

No

Traffic

How do your current customers or potential customers find you?

What are your plans to market your website and increase your traffic

What is your web advertising plan and monthly spending budget?

Do you have a email list? How big is your list? What program do you use to to collect it?

What is your current social media plan?

Do you have mailing list? How big is your list? Do you distribute postcard or flyers?

Do you send a monthly newsletter or email blast?

Yes

No

Do you have testimonials?

Yes

No

Do you have case studies?

Yes

No

Do you have any market surveys available we can review?

Yes

No

Do you have any chat logs or customer service logs available we can review?

Yes

No

What kind of questions or inquiries do you typically get?

What are your marketing goals or projections?

More sales? More calls? Increase mailing list? More likes or followers on social media?

How will the new website be updated?

Timeline and Budget

When do you want to get started?

Are there any outside considerations that might affect the schedule?

for example, PR launch, tradeshow, annual report

Do you have a specific budget range already established for this project? What is your budget planned for this effect?

Additional Notes

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Visit our website design and digital marketing partners in Michigan at Traverse City Web Design and in Pennsylvania at Winged Gods Creation.

Web Design from Pittsburgh, PA – design, development, consulting, marketing, business automation. 2 Acre Studios, the small business agency.

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