Social media marketing is using social media platforms like Facebook, Twitter, Pinterest, etc., to market your brand or business. You can address your entire customer base through social media marketing, including; customers, employees, journalists and the general public. Strategically, social media marketing includes the management of both active and passive media to establish a firm’s desired social media culture. Marketers incorporate user-generated content into their strategic approach to engage users and gain followers in an organic manner. Social media platforms have their own built-in analytics, where you can monitor the progress, success and engagement of campaigns.

Sharing other’s posts is good, but original content is best. Create original content on your website and link to your website from social media platforms to increase traffic and engagement there. Once there’s an established engagement stream on your social media channels, it’s a good idea to pay to boost your own original content with Facebook and/or Google Adwords, etc.

2 Acre Studios can manage your social media marketing needs. Let’s talk about your solution.