Think about this site as wholesale B2B e-commerce website with a retail look and feel. In order to access the whole site an account is required, and the user can only see prices based on their accounts tier level. The e-commerce site is connected to an electronic data interface from the supply company and QuickBooks to automate the inventory. The website feeds information back to QuickBooks for invoicing, and an online payment option. Clients can also request to have an item added to the website if it’s not currently featured.