Client: Pathways Psychological Associates
Industry: Mental Health, Small Business
Services Provided: Custom WordPress Website Development, Logo Design, Content Management Solution, Design Protection
Background: Pathways Psychological Associates, a mental health services provider, sought to revamp their online presence, moving away from a limited “build it yourself” website service. They desired a more professional, functional, and aesthetically pleasing website that better represented their services.
Challenge: The primary challenge was to transition Pathways Psychological Associates to a platform that offered greater functionality and flexibility, without overwhelming them with complex design elements. They needed a solution that allowed easy content updates while preserving the integrity of the website’s design.
Solution by 2 Acre Studios:
- Custom WordPress Development: We built a custom WordPress website, providing a robust yet user-friendly platform tailored to their specific needs.
- New Logo Design: Along with the website, we designed a new logo for Pathways Psychological Associates, reinforcing their professional image and brand identity.
- Simplified Content Management: The WordPress site was configured to allow the client to easily update and manage content without affecting the site’s design elements, striking a balance between flexibility and design consistency.
- Protected Design Elements: We ensured that the client’s login access was restricted to content management only, safeguarding the website’s layout and overall design integrity.
- User-Friendly Interface: The website was designed with a focus on user experience, ensuring that clients of Pathways Psychological Associates could easily navigate and access information about their services.
Results: The new website has significantly enhanced Pathways Psychological Associates’ digital presence:
- Improved website functionality and aesthetics, aligning with the professional standards of their services.
- Enhanced ability for the client to independently update content, maintaining website relevance and accuracy.
- Positive feedback from the client on the ease of managing the website content without risking design alterations.
- Increased user engagement and satisfaction, as reflected in website analytics and client interactions.
Conclusion: 2 Acre Studios’ development of the Pathways Psychological Associates website showcases our expertise in creating custom solutions that align with our clients’ needs. By delivering a WordPress site that balances ease of content management with design protection, we have provided a platform that not only enhances their online presence but also supports their mission of providing quality mental health services.
