Client: Michael Brown Law Office
Industry: Legal Services
Services Provided: Law Office Website Development, Logo Creation, Branding, SEO Optimization, Content Creation
Background: Michael Brown Law Office sought to enhance its digital presence with a website that not only embodied its professional ethos but also facilitated direct client contact. The project encompassed developing a new logo, a custom website, and ensuring brand consistency across various mediums.
Challenge: The primary challenge was to design a website that encouraged direct client engagement through phone or email. Additionally, the site needed to reflect the newly developed branding and be equipped with search engine optimization to increase online visibility.
Solution by 2 Acre Studios:
- Logo and Branding Development: We started by creating a new logo for Michael Brown, forming the foundation of a cohesive brand identity.
- Custom Website Design: The website was custom-designed to carry this branding throughout, providing a professional and unified online appearance.
- Optimized for Client Contact: Strategic design elements were implemented to encourage direct contact from potential clients, with clear calls to action for phone and email communication.
- Self-Made Stationery Capabilities: We provided solutions that allowed Michael Brown to create his own high-quality letterhead and business cards, ensuring brand consistency while saving costs.
- SEO-Optimized Content: The website was enriched with professionally written and edited content, optimized for search engines to enhance online visibility and attract the right clientele.
Results: The Michael Brown Law Office website has markedly improved the firm’s digital engagement:
- Enhanced brand image with the new logo and consistent branding across platforms.
- Increased client inquiries due to the website’s focus on direct contact and clear calls to action.
- Cost savings and brand consistency achieved through the ability to create branded stationery in-house.
- Improved search engine rankings and online visibility, attributed to the SEO-optimized content.
Conclusion: 2 Acre Studios’ development of the Michael Brown Law Office website is a prime example of how digital sophistication can align with professional legal services. By creating a website that facilitates client engagement, embodies the firm’s brand identity, and is optimized for search engines, we have equipped Michael Brown Law Office with a powerful tool to grow its practice and maintain a strong online presence.