Pittsburgh website design & SEO
Pittsburgh websites that actually show up on Google.
Your site hasn't been touched since 2018, the form doesn't work on a phone, and you've stopped getting calls from search. A Pittsburgh tech shop founded 2010, rebuilding small-business websites in two to four weeks and setting up SEO that does what it's supposed to. Senior people only. Fixed fee.
What's in a Pittsburgh website rebuild
Every rebuild covers four things, and we don't quote unless all four are baked in:
- A new responsive site on the CMS your team will actually maintain — WordPress, Webflow, or static HTML where it fits. Mobile-first, accessible, fast, no cookie consent banner you didn't ask for.
- Real SEO setup — keyword research targeted to your Pittsburgh service area, page titles and descriptions written for what your customers actually search, schema.org markup (LocalBusiness, FAQ, Breadcrumb), XML sitemap, robots.txt, canonical tags, Open Graph and Twitter cards.
- Speed and Core Web Vitals — sites are fast at launch and stay fast. We measure LCP, INP, and CLS against Google's targets and don't ship until they're green. Image optimization (WebP + responsive `srcset`), lazy loading, dimensions on every image to prevent layout shift.
- Team handoff — one-hour video walkthrough plus a written runbook covering the most common tasks. After 30 days of post-launch support, you own it.
What we don't do
- We don't sell SEO retainers you didn't ask for. Most small Pittsburgh businesses don't need monthly SEO maintenance. Get the foundation right at launch and a quarterly content review is plenty.
- We don't outsource overseas. Marc Shade has been shipping software for businesses since 1997. The person you talk to is the person writing the code.
- We don't do six-month discovery phases. Two-week fixed-fee Deep Discovery if you want a working prototype on your own systems first; otherwise straight into build.
- We don't lock you to us. Every site we ship is on infrastructure you control — your domain, your CMS, your hosting account. If you want to fire us in a year, you take the keys with you.
Pittsburgh businesses we work with on websites
Most weeks the work is for Pittsburgh law firms (10–150 attorneys), healthcare practices, CPA and financial services firms, and manufacturers, contractors, and insurance agencies. Common thread: established small/mid-sized business, owner or managing partner signs the check, no procurement committee. Best fit if you're ready to start in 14 days, not six months.
Pricing
A full website rebuild with SEO is typically $7,500–$15,000 fixed fee. Foundation Monthly Retainer at $4,500/mo (first month free) covers smaller jobs and ongoing maintenance. Pick the path that fits your budget and timeline — we'll tell you honestly which one we'd recommend after the free 5-minute self-assessment or 30-minute call.
Common questions
How long does a Pittsburgh website rebuild take?
Two to four weeks for most small and mid-sized Pittsburgh businesses. Week one: content audit, sitemap, design direction, content rewrite. Week two: build, SEO setup, forms. Weeks three to four: QA, mobile testing, schema validation, team training.
How much does it cost?
A full rebuild with SEO setup typically runs $7,500–$15,000 fixed-fee depending on page count and complexity. Foundation Monthly Retainer at $4,500/mo (first month free) covers smaller jobs and ongoing updates.
Will my website actually show up on Google after the rebuild?
Yes — that's the whole point. We handle technical SEO (schema markup, sitemap, robots.txt, canonical tags, page speed), on-page SEO (titles, descriptions, keyword research), and local SEO (Google Business Profile guidance, NAP consistency, local schema). We also submit your site to Google Search Console and Bing Webmaster Tools after launch.
Do you use WordPress, Webflow, or build from scratch?
Depends on what your team will actually maintain. WordPress for familiar CMS. Webflow for design-heavy marketing sites. Static HTML for performance-critical sites. We pick the simplest thing that fits your team's skills.
Will the website be mobile-friendly?
Yes — default, not upcharge. Every site we ship is fully responsive, passes Google's mobile-friendly test, and meets Core Web Vitals targets (LCP, INP, CLS) at launch.
Can I update the website myself after launch?
Yes. Every rebuild includes team training plus a written runbook for the most common tasks. No ongoing maintenance retainers you didn't ask for.
Ready to start?
Three free ways to talk.
Take the free 5-minute self-assessment, call (412) 998-1370 for the six-minute phone version, or book 30 minutes directly with Marc. All three are free, and all three end with a written report you can hand to anyone.
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