The playbook · 2026 edition · v1.0
A 28-page practical guide to actually using AI in a small or mid-sized Pittsburgh business — without hiring a McKinsey team, blowing six figures on a pilot that never ships, or pretending the buzzwords matter.
Written by Marc Shade · 2 Acre Studios · Released 2026-05-12
Every framework in the playbook is one we use with paying clients. Nothing in here is theoretical.
"As of 2026 a $4,000 desktop with one consumer GPU runs an 8B–14B-parameter open model fast enough for customer-support, document-search, and basic-drafting workloads in a 20-50 employee office. This was not true two years ago. It matters because the operating cost of an on-prem deployment for a 50-person firm is typically $200-$600 per month of electricity and maintenance, vs. $2,000-$8,000 per month of equivalent cloud API calls. The break-even moves fast."
The whole playbook is like that. Specific numbers. Real trade-offs. Names of Pittsburgh vendors, real ethics opinion citations, real cost data from current client projects.
The free guides (Local LLM hardware, RAG vs fine-tuning, Ollama vs vLLM) are technical primers. The playbook is the operator's manual — screening test, readiness assessment, decision tree, vendor scorecard, risk register, rollout template. It's the stuff a Pittsburgh business owner needs to make the call, not the stuff their CTO needs to do the build.
Yes, for internal use at your company. The license is "single reader and internal company use." Don't post it on the public internet, don't sell it, don't distribute outside your organization. If you want to share it with a peer at another company, send them the link to this page — that's the right thing for everyone.
If you read the playbook and don't think it was worth $49, email [email protected] within 30 days and we'll refund you. We expect that to happen rarely; the playbook is dense and useful and we'd rather make it free than refund unhappy buyers, but the policy is real.
A real conversation with Marc about your specific situation. If after reading the playbook you have a "but our case is different…" moment, the call is to work through that. No pitch deck, no sales tactics, no junior staff. Book at calendly.com/marc-shade/one-on-one.
This is v1.0, released 2026-05-12. We expect to release minor updates as the regulatory and vendor landscape shifts (likely every 4–6 months). Buyers of v1.0 get v1.x updates free — drop us an email and we'll send the new edition. Major version bumps (v2.0+) may be a separate purchase.
Checkout is via Stripe, which accepts all major credit cards, Apple Pay, Google Pay, and Cash App Pay in the US. Card data never touches our servers.
Yes — letter size, generous margins, real typography (Georgia for body, Helvetica for labels). It's designed to be read on a tablet or printed. No watermark on your name, no DRM, no expiring license.
Email [email protected] with your Stripe receipt and Marc will email the PDF directly within a business day.
If it changes how you think about even one AI decision over the next 90 days, you'll have made the money back many times over.
Buy the playbook — $49 →Or if you want to talk first — call (412) 998-1370 or book 30 minutes with Marc